01
Editorial position
What this company is willing to say that its competitors are not. Everything else follows from that, and without it a calendar is just scheduling.
Owned channels
A voice, not a posting schedule
Editorial planning, production, and community handling for companies whose audience can tell the difference between having something to say and having something scheduled.
In short
Rynexor manages owned social channels for B2B and technical brands: editorial planning, production, publishing, and community response. The work is built around a defined editorial position. Volume without a point of view produces reach that never converts.
What this covers
4 areas
02
Production
Writing, design, and short-form video built for each platform, not one asset cropped four ways.
03
Community handling
Replies, direct messages, and the escalation path for the day something goes wrong in public: agreed before it is needed, not during.
04
Executive and founder presence
Ghost-written where you want it, coached where you do not. In B2B a named person consistently outperforms a brand account, and it is not close.
How it runs
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Stage 01
Audit and position
What the channels currently say, what the audience actually responds to, and what the company is prepared to commit to.
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Stage 02
Editorial system
Formats, cadence, approval path, and a tone document specific enough to be useful to someone who has not met you.
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Stage 03
Production and publishing
A working pipeline with review built in, so approval stays a pipeline step and does not become the bottleneck.
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Stage 04
Community
Response handling within agreed hours, with escalation rules for anything sensitive.
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Stage 05
Review
Monthly against goals set at the start, not against whichever metric happened to rise.
What you get
- Editorial position and tone document
- Rolling content calendar with formats and owners
- Produced assets, delivered in editable source files
- Community response playbook including crisis escalation
- Monthly review against goals agreed up front
Questions we get asked
Which platforms do you work on?
LinkedIn, Instagram, X, and YouTube, plus TikTok where the audience is genuinely there. We will say when a platform is not worth your time, which for most B2B companies applies to at least one of the channels they are currently maintaining.
Do you guarantee follower growth?
No. Followers can be bought, and buying them damages reach and credibility at the same time. We set goals around qualified engagement and inbound conversations, which are harder to fake and worth more.
Who owns the accounts and the content?
You do, throughout. Accounts stay under your ownership with delegated access, and source files are handed over as they are produced, throughout the engagement.
Scope it properly.
Tell us what you need covered. We will reply with what the work actually requires, including when you do not need us yet.
Start a brief