01
Platform and catalogue
Shopify, WooCommerce and Magento. Product data structure, variants, pricing rules and the taxonomy that decides whether anything is findable. Painful to change later, cheap to get right now.
Online retail operations
The store, and everything behind it
Platform work, marketplace channels, stock and order integration, and the conversion work that decides whether traffic becomes revenue.
In short
E-commerce management covers the running of an online store and the systems behind it: platform configuration on Shopify, WooCommerce or Magento; marketplace channels; integration with ERP, CRM and inventory systems; and conversion work on product, cart and checkout. Rynexor treats platform, channels, and back-office systems as one operation.
What this covers
4 areas
02
Marketplace channels
Listing management, inventory sync, order routing and pricing control across marketplaces. Selling the same stock in four places without a single source of truth is how you oversell and get suspended.
03
Systems integration
Connecting the store to ERP, accounting, CRM, warehouse and shipping. Most e-commerce problems that look like website problems are two systems disagreeing about stock.
04
Conversion optimisation
Product page, cart and checkout, tested against real traffic before redesign. Checkout is where the money is lost and where changes read fastest.
How it runs
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Stage 01
Commercial audit
Where revenue comes from, where it leaks, and which step of the funnel is actually the constraint. Frequently not the one people expect.
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Stage 02
Data and integration
One source of truth for stock, price and orders before anything is optimised. Optimising on top of disagreeing systems produces confident nonsense.
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Stage 03
Channels
Marketplace listings and feeds set up so inventory cannot be sold twice and pricing cannot drift between channels.
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Stage 04
Conversion programme
A running test plan across product, cart and checkout, with sample sizes agreed in advance so results are not read early.
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Stage 05
Operate and report
Ongoing management with monthly reporting against revenue, margin and return rate, not sessions.
What you get
- Catalogue and taxonomy structure, documented
- Marketplace channel setup with inventory synchronisation
- Integration map covering ERP, CRM, warehouse and shipping
- Conversion test plan with agreed sample sizes
- Monthly reporting against revenue, margin and returns
Questions we get asked
Which platform should we be on?
Shopify for speed of operation and low maintenance; WooCommerce when you need full control and already run WordPress; Magento when catalogue complexity or B2B pricing genuinely demands it. Most replatforming projects are really solving an integration problem, and changing platform does not solve those.
Can you run marketplaces alongside our own store?
Yes, and that is usually the point. The requirement is a single source of truth for stock and price; otherwise you sell the same unit twice, and marketplaces penalise cancellations hard.
How quickly does conversion work show results?
Checkout and product page tests can read within weeks at reasonable traffic. Below a few thousand transactions a month A/B testing rarely reaches significance; when a test cannot conclude, we fix known friction first.
Scope it properly.
Tell us what you need covered. We will reply with what the work actually requires, including when you do not need us yet.
Start a brief