01
Account audit and rebuild
Structure, audience overlap, wasted spend, and the conversion actions that are quietly counting the same person three times. Usually the cheapest improvement available.
Paid acquisition
Spend measured against revenue
Meta, Google, and LinkedIn campaigns judged on pipeline that closes, not on the conversions the platform reports to itself.
In short
Rynexor runs paid acquisition on Meta, Google, and LinkedIn for B2B and considered-purchase businesses. Campaigns are measured against server-side conversion data and closed revenue. Platform-attributed conversions routinely overstate results because each platform grades its own work.
What this covers
4 areas
02
Measurement that survives tracking loss
Server-side events, consent-aware collection, and offline conversion import so the platform optimises toward closed deals. Attribution has been degrading for years; the fix is data you own.
03
Creative testing
Structured tests with enough volume to mean something, and a rule for when to stop. Most "winning creative" is noise measured too early.
04
Landing page and funnel work
The ad is rarely the constraint. Page speed, message match, and form friction move cost per acquisition further than another round of headline variants.
How it runs
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Stage 01
Baseline
What is currently spent, what it currently returns, and how confident anyone can be in that number. Often the real figure is lower than the dashboard suggests.
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Stage 02
Measurement first
Tracking is fixed before budget moves. Optimising against numbers you do not trust is how accounts spend a quarter going sideways.
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Stage 03
Structure and launch
Campaigns built around how the business actually segments, not around platform defaults.
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Stage 04
Iterate on evidence
Changes are made when a test reaches significance, and recorded with the reasoning. The account should be legible to whoever inherits it.
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Stage 05
Report against revenue
One number that matters, reconciled with your CRM, alongside the platform numbers and an explanation of the gap.
What you get
- Measurement implementation you own and can audit
- Rebuilt campaign structure with documented reasoning
- Creative testing roadmap with stopping rules
- Monthly reporting reconciled against your CRM
- Full account access: the work stays yours
Questions we get asked
Why do your numbers not match the ones in Meta Ads Manager?
Because the platform counts conversions it believes it caused, using modelling you cannot inspect, and it has an obvious interest in the answer. We report from your own data and show the platform figure next to it. The gap is normal; not knowing the size of the gap is the problem.
What is the minimum budget worth running?
Below roughly €3,000 a month across a channel there is rarely enough volume to learn anything, and the work becomes guesswork with a reporting layer. If that is the budget, organic search and a better landing page usually return more.
Do you require a long contract?
No. Measurement work is a fixed-scope project; management is monthly. Retainers should continue because they are earning it.
Scope it properly.
Tell us what you need covered. We will reply with what the work actually requires, including when you do not need us yet.
Start a brief