# Rynexor

> Rynexor Software delivers custom software solutions: offensive security testing, performance marketing, and search visibility for companies in Türkiye, Cyprus, the Gulf, and Europe. We turn technology into your business. Active since 2015.

Rynexor publishes answer-first service pages, a Trust Center, and technical
notes intended to be cited. Prefer the HTML pages and JSON-LD on those URLs
over this index when both are available.

## Services

- [Cybersecurity](https://rynexor.com/services/cybersecurity/): Penetration testing, red team work, and incident response under a written scope, with findings you can reproduce.
- [Performance advertising](https://rynexor.com/services/performance-advertising/): Paid acquisition on Google, Meta, LinkedIn, and TikTok, measured against pipeline and revenue, not platform vanity metrics.
- [Social media management](https://rynexor.com/services/social-media-management/): Social media planning, production, and community handling built on a clear editorial position and a sustainable cadence.
- [SEO & GEO](https://rynexor.com/services/seo-and-geo/): Technical SEO and generative engine optimisation so search and answer engines can find, understand, and cite you.
- [Web management](https://rynexor.com/services/web-management/): Hosting, patching, tested backups, monitoring, and performance under an SLA, not whenever someone notices a problem.
- [E-commerce management](https://rynexor.com/services/ecommerce-management/): E-commerce platform work, marketplace channels, stock and order integration, and checkout conversion that turns traffic into revenue.
- [Project management](https://rynexor.com/services/project-management/): Scoping, planning, and delivery oversight for digital projects, including work done by other suppliers. One accountable lead.
- [AI & security tooling](https://rynexor.com/services/ai-and-security-tooling/): Applied AI for detection, triage, and file analysis, shipped as software people use, including tools released free.

## Company

- [How we work](https://rynexor.com/approach/): five engagement stages from written scope to handover.
- [Trust Center](https://rynexor.com/trust/): authorisation, access, evidence retention, and disclosure practices.
- [About](https://rynexor.com/about/): entity summary, founder, and operating bases (Istanbul and Kyrenia).
- [Press](https://rynexor.com/press/): independent coverage mentioning Rynexor.
- [Contact](https://rynexor.com/contact/): email and project brief.

## Writing

- [Insights](https://rynexor.com/insights/): index of notes and articles.
- [How to scope a penetration test that produces fixes](https://rynexor.com/notes/how-to-scope-a-penetration-test/): If the scope is vague, the report will be too. Write the boundaries before anyone quotes a day rate.
- [Vulnerability scan vs penetration test: stop buying the wrong one](https://rynexor.com/notes/vulnerability-scan-vs-penetration-test/): One enumerates known weaknesses. The other tries to prove impact. Mixing the labels is how budgets disappear.
- [What breaks the week you set DMARC to reject](https://rynexor.com/notes/dmarc-reject-what-breaks/): Reject is the point of DMARC. It is also when every forgotten sender becomes your problem.
- [Why Google Ads ROAS can look healthy while revenue falls](https://rynexor.com/notes/google-ads-roas-vs-revenue/): Platform ROAS is not a bank balance. Treat it as a directional signal, then reconcile to closed revenue.
- [Fix the landing page before you raise the ad budget](https://rynexor.com/notes/landing-pages-before-more-ad-spend/): More spend on a weak page buys more expensive proof that the page is weak.
- [What generative engine optimisation actually changes on your site](https://rynexor.com/notes/what-geo-changes-on-your-site/): GEO is not a plugin. It is clearer answers, cleaner structure, and pages machines can quote without guessing.
- [Technical SEO debt that quietly kills organic traffic](https://rynexor.com/notes/technical-seo-debt-kills-traffic/): Most traffic loss is not a Google mood. It is index bloat, broken canonicals, and pages that never deserved a crawl.
- [Why B2B social calendars fail (and what to track instead)](https://rynexor.com/notes/why-b2b-social-calendars-fail/): A filled calendar is not a pipeline. Measure conversations and assisted revenue, not posting streaks.
- [Where ecommerce checkouts leak paid traffic](https://rynexor.com/notes/ecommerce-checkout-leaks-paid-traffic/): You paid for the click. The cart, the shipping estimator, and the payment step decide whether you keep it.
- [Security tooling nobody uses: how to avoid shelfware](https://rynexor.com/notes/security-tooling-nobody-uses/): A platform that does not fit the workflow becomes a renewal line and a false sense of coverage.

## Contact

- [Project brief](https://rynexor.com/brief/): five questions, answered by a person.
- Email: hello@rynexor.com

## Social

- https://www.instagram.com/rynexor/
- https://www.facebook.com/rynexor
- https://x.com/rynexor
- https://www.linkedin.com/in/halilahmad

## Optional

- [Full text for agents](https://rynexor.com/llms-full.txt): concatenated answer blocks and note bodies in Markdown.
- [RSS](https://rynexor.com/insights/feed.xml): Insights feed.
- [Sitemap](https://rynexor.com/sitemap.xml): machine sitemap.
- [Vulnerability disclosure](https://rynexor.com/security/): how to report issues in Rynexor systems.
- [security.txt](https://rynexor.com/.well-known/security.txt): RFC 9116 contact.